A comprehensive introduction to microeconomics in general; set against a contemporary South African background. Covers all the material usually prescribed for introductory courses and lays a solid foundation for intermediate and advanced studies in economics. Aimed at economics students. *A companion book; Understanding macroeconomics; is also available. Contents include the following: • Important concepts; issues and relationships • Demand; supply and prices • Elasticity • The theory of demand: utility approach and indifference approach • Production and cost • Market structure