A practical guide on how to conduct and report on research at undergraduate and postgraduate level. Uses the most current perspectives in the field, both locally and internationally, to facilitate the understanding and application of theories, goals, methods and strategies. Aimed at scholars, academics, researchers, and Master’s and doctoral students who are conceptualising and conducting research. Contents include the following: • Formulating research questions • Conceptualising and writing research proposals • Conducting a preliminary literature review • Ethical considerations • Interpreting data • Sampling methods • Basic probability rules • Basic statistical methods and tests/techniques • Employing online and technical instruments in the areas of literature review, data collection and data analysis • Mixed-methods (avant garde) frameworks