A guide to understanding the long-term goal of creating value; followed by the short-term goals of profitability; liquidity and solvency within a firm. Provides an understanding of the principles of financial management required to contribute favourably to the long-term sustainability of a business and how they should be applied to creating wealth as opposed to simply maximising profit. Aimed at managers involved in marketing; human resources; logistics; supply chain management and information management; and for professionals such as engineers; architects; attorneys and medical professionals in private practice.