Essential Business Communication 2:Communicating with a vision

Shober, D

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Given the global nature of business in today?s rapidly expanding- technologically proliferate environment- the ability to communicate professionally is paramount. Developing and enhancing the indispensable skills of written and oral communication enable business personnel to reflect a positive image for their company and encourage trust in the services being offered. Essential business communication provides direction in professional communication and recognises it as a vital part of effective business practice. rn Essential business communication is designed specifically for the South African professional who has to inform- persuade- advise- confirm business decisions- request information and register complaints about goods or services- among others- in a style that is not only forthright and honest- but also conveys a pleasant and helpful tone that will invite further interaction and involvement. rn Contents include the following: ? General grammar- punctuation and style- and common spelling errors; ? Writing business letters and emails; ? Researching and writing reports- including designing tables and graphs; ? Public speaking and presentations; ? Preparing visual aids; and ? Constructing a successful curriculum vitae. rn Essential business communication is aimed at undergraduate students in communication and English.

R 499.50
9780627030703
8.04 mb
English
2012-01-01
Van Schaik Publishers
Second
5
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