Entrepreneurship and New Venture Management covers the key concepts of entrepreneurship and provides comprehensive coverage of the various theoretical aspects to be considered when starting a new business venture. The textbook also offers practical examples to demonstrate the real-life application of the theory.The new edition has been streamlined and chapters have been consolidated to ensure the textbook is user-friendly and accessible to students who are studying entrepreneurship as part of their degree or diploma at universities and universities of technology. Changes to the edition include: • Discussions around the post-pandemic business environment • Additional information on how small- and medium-sized enterprises can leverage technology • The role of globalisation, AI and skills required for the Fourth Industrial Revolution • Updated legislation such as the Employment Equity Amendment Bill 2020 • The role digital marketing can play in establishing and growing a business • Updated examples and case studies. The following resources are available to lecturers who prescribe this title: PowerPoint slides • Solutions manual • Case study bank • Lecturer question bank Student resources will include a self-assessment question bank.