e-Marketing in the South African Context

Bothma, Cornelius , Gopaul, Melanie

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The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to m It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

R 573.00
9781485114789
5.2 mb
English
2015-01-01
Juta and Company (Pty) Ltd
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