Sales Management

Cant,MC

PDF

Sales drive the business world and the economy. However, sales in any business need to be managed to ensure that the business achieves its objectives. This is where the function of sales management comes into the business structure: it plays the key role of ensuring that salespeople succeed at selling. The profitability of the organisation depends on how successfully sales managers lead their sales force. The sales manager is responsible for the strategic planning of the sales force, which includes the management of the selling process and organising the sales activities within the sales department. With the third edition of this textbook, the authors hope that both industry and academia will be able to use the information to better understand and implement the different functions of sales management. Concepts are presented in such a manner that a student new to the field will easily grasp them.

R 315.00
9781998962402
1.74 mb
English
2023-01-21
Juta and Company (Pty) Ltd
3
5
Unauthorised downloading, copying, distribution or exploitation of this content is an infringement of intellectual property rights and may be a criminal offence. Your purchase and download of this content is for your personal use, and you agree not to modify, copy, or share it with any other person.